Let Us Toss The Ol' Pigskin

You must create that persona
You must create your persona
Or else
It's death.
Ego, confidence, pride, I,
Persona.
Outward fluctuations of
Conceived personality and purpose;
Inward attention.
A fad,
Subject to change and
Evolution.
A yellow cord
To obtain self-satisfaction
And justification for your continued actions.
Family, friends, needs, desires,
All compensations
For the ultimate lack.
Titles and ancestry,
History and future,
All contained within the everlasting present.
Beauty!
The most arbitrary beauty.
All on one small, tiny, infinitesimal
Planet and no where else.